Environmental Sustainability Initiatives at International Business Machines Corporation (IBM)

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Case Details:

Case Code : OPER089
Case Length : 28 Pages
Period : 1989-2009
Organization : IBM Corporation
Pub Date : 2009
Teaching Note :Not Available
Countries : Global
Industry : Computers, IT and ITeS

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background

IBM, one of the world's leading companies in Informational Technology (IT) products and services, operates in more than 170 countries and earned annual revenues of US$ 103.6 billion in 2008 , with employee strength of 398,455 at the end of that year...

Environmental Management System

In 1971, IBM established its first corporate policy toward environmental sustainability ; later, it established a global environmental management system to oversee the environmental sustainability activities of the company worldwide...

Elimination of Hazardous Chemicals in Product Manufacture

IBM believed that the generation of hazardous waste was one of the main causes for pollution. To meet the challenge, it initiated policies that completely abolished or at least reduced the use of hazardous chemicals by replacing them with environmentally safe substances...

Energy Efficiency of the Products

IBM's 'green data centers' reduced the pollution caused by the high energy consumption and cooling requirement of data centers. They also occupied less space but performed their functions at the same processing speed...

Global Asset Recovery Services: Electronic Waste Management

Electronic waste (e-waste) generated by obsolete computers and other related hardware posed a grave danger to the environment and health of human beings. IBM's Product End of the Life Management (PELM) services started in 1989 in Europe with product take-back programs...

Controlling the Impact of GHG Emissions on the Climate

IBM was one of the early companies to report on greenhouse gases (GHG) emissions under the voluntary reporting program of the US Department of Energy started in 1995. It was a member of the Carbon Disclosure Project (CDP) and the United States Environment Protection Agency's (USEPA) Climate Leaders Program since they began in 2002, and reported on its energy consumption and GHG emissions data...

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