Gujarat Ambuja - Cost Leader in the Indian Cement Industry


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Case Details:

Case Code : OPEA002
Case Length : 16 Pages
Period : 2000 - 2003
Organization : Gujarat Ambuja
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : Cement

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Logistics

Cement, being freight intensive industry, various initiatives had been taken up by GACL to streamline its logistics.

GACL was one of the first cement producers of the country to introduce an Integrated Logistics System (ILS). At each manufacturing unit, a cross functional committee was responsible for the efficient management of logistic functions.

The committee met at regular intervals and reviewed the working of the total system. The recommendations were forwarded to the top management for immediate action.

Order Processing Systems

Order Processing Systems involved the flow of information about the orders from generation to order fulfilment. Orders once received, had to be processed quickly and accurately. GACL had linked all the major offices through a Wide Area Network (WAN). Electronic Data Exchange (EDE) and Material Resources Planning (MRP) systems facilitated timely and accurate processing of orders...

Future Outlook

In line with the company's vision to become the leader in Indian cement industry, GACL had been pursuing a combination of strategies like strategic alliances, capacity expansion, new plants, and aggressive takeovers. The company had set up a two million ton Greenfield cement unit in Maharashtra at an investment of Rs. 500 crores...

Exhibits

Exhibit I: Indian Cement Production
Exhibit II: Major Players in the Indian Cement Industry (2003)
Exhibit III: Demand & Supply by Region
Exhibit IV: Plant Locations and Their Capacities (June 2003)
Exhibit V: Capacity by Region: GACL & Its Subsidiaries (2003)
Exhibit VI: Cement Capacity in India (Break up by process)
Exhibit VII: Power Cost
Exhibit VIII: Fuel Cost
Exhibit IX: Cost of Production
Exhibit X: Expenses
Exhibit XI: GACL - Summarised Profit and Loss Statement

 

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