Toyota Motor Company: Losing its Quality Edge?


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Case Details:

Case Code : OPER095
Case Length : 29 Pages
Period : 2006-2010
Organization : Toyota Motor Corporation
Pub Date : 2010
Teaching Note :Not Available
Countries : Japan; Global
Industry : Automotive

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Toyota was founded by Kiichiro Toyoda (Kiichiro) in 1937. The history of Toyota goes back to 1897, when Sakichi Toyoda (Sakichi), father of Kiichiro, diversified into the textile machinery business from the traditional family business of carpentry...

Quality Management at Toyota

Analysts were of the view that Toyota recognized quality as an important aspect of customer satisfaction and strove to deliver quality products to the market. Experts opined that quality, considered as the DNA of Toyota, was inbuilt into each process...

The Toyota Way

With the globalization of its production, Toyota faced quality assurance problems. Quality assurance required that no matter where Toyota vehicles were manufactured, the same quality should be maintained...

Quality Taking a Backseat in Toyota?

According to analysts, the TPS was responsible for transforming the company from a small auto manufacturer into an iconic carmaker. Empowering factory workers and giving them control over production lines was central to Toyota's quality control...

More Problems in 2009

In mid-2009, after reporting its first losses due to the global financial crisis, Toyota was taking some urgent steps to bring the automaker back into profits under the new President, Akio, who adopted the traditional Toyota practice genchi genbutsu to solve problems...

Excerpts Contd...>>

 

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