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Snapdeal From Troubling Times to Turnaround



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Code : COM0269

Year :
2020

Industry :-

Region : India

Teaching Note: Available

Structured Assignment : Not Available

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Introduction: In 2019, the e-commerce market in India was valued at US$ 200 billion . The online consumer base was increasing dramatically, driven by the increasing adoption of smartphones (380 million users in 2019 as per eMarketer ) and tablets (60 million users in 2018 as per Statista ) and easy access to the internet. The quick adoption of technology led to the emergence of e-commerce companies in 2000s and saw the birth of domestic players such as Snapdeal and Flipkart while also attracting international players like Alibaba and Amazon to the Indian market...

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Although online retail spending was growing rapidly (Refer to Exhibit I for growth of online retail spend in India), e-commerce companies faced various challenges in fulfilling customer demand due to underdeveloped infrastructure. ..

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