Business Case Studies,Corporate Governance & Business Ethics Case Study, Innovation Management at Salesforce

Help
Tell A Friend
 

Zomato: Can it win the Battle for Leadership in India’s Food Tech Market?



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code : COM0268

Year :
2019

Industry :Food Aggregators

Region : India

Teaching Note: Available

Structured Assignment : Not Available

Buy This Case Study
OR
       

Introduction: On October 6, 2018, Zomato, the online restaurant discovery and food delivery company in India, claimed that it had achieved a monthly order quantity of 21 million during September 2018. Though the company claimed leadership position in the food delivery market across the country, there were conflicting reports that Swiggy – Zomato’s competitor, had comparatively delivered more number of orders during September 2018. The online food delivery sector turned out to become one of the swiftest developments in the e-commerce space in India after 2008. This sector metamorphosed the entire outlook of the food industry and opened up a wide choice for consumers to be selective in a wide variety of cuisines, anywhere, anytime from a range of restaurants listed online.

For More Case Books Click Here >>

For Case eBooks Click Here >>

The Food Tech industry in India was dominated by major players – Swiggy, Zomato, Uber Eats and Foodpanda which weighed with each other in offering deep discounts to customers to corner market share...

Case Excerpts >>






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap