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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG088 NIKE - 'The Goddess of Marketing'
MKTG089 Samsung's Marketing Strategy in India
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon
MKTG091 Bumrungrad's Global Services Marketing Strategy
MKTG092 CavinKare's Innovative Marketing Strategies
MKTG093 Hindustan Lever's Foray into Network Marketing
MKTG094 Pantaloons Retail (India) Limited - The Indian Retailing Giant
MKTG095 Hyundai's Marketing Strategies in India
MKTG096 Marketing Strategies of BusinessWorld
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG098 Honda's Marketing Strategies in India
MKTG099 Repositioning Dabur
MKTG100 Maruti Udyog Limited - The Pricing Dilemma
MKTG102 Casas Bahia - Marketing to the Poor
MKTG103 Coca-Cola's Dasani In the UK - The Public Relations Fiasco
MKTG104 Cummins India - Consumer Driven Modularization Strategy
MKTG105 Harrah's CRM Strategy
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG107 Zee Telefilms' Competitive Strategies
MKTG108 Channel Conflict at Apple

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