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Apple Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG108 Channel Conflict at Apple
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG162 Sony's Battery Recall Fiasco
MKTG179 Apple iPod's Promotional and Positioning Strategies
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG187 Pricing it Right: Three Caselets in Pricing
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG201 Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
MKTG235 Promoting 'Paranormal Activity'
MKTG236 Apple’s App Store: Strengthening the iPhone’s Competitive Position
MKTG244 Volkswagen's Marketing Strategy in India
MKTG264 Apple`s iPad: Redefining the Tablet PC Industry?
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
OPER064 The Making of Apple's iPod
OPER097 Apple Inc.`s Returns Management Practices
OPM0036IRC Just-in-Time Global Economy: A Case of Apple
POS0007 iMAC G5’s Success: iPod’s Halo Effect
RTS0112K Dell's Turnaround Strategy

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