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Europe Case Studies

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Page 10 of 11

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG077 The 'David Beckham' Brand
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG126 Real Madrid: The Galacticos Era
MKTG158 Eurail Group GIE: Marketing Rail Travel in Europe
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MOP0002 Britain’s Housing market – Pound Vs U.S. Dollar Dilemma
MOP0010B Euro in 2004
MOP0011K Economic Reforms in Poland: A Case of Inflation Targeting
MOP0021IRC Hungary's Monetary Policy: The Conflicting Objectives
OPER024 The Six Sigma 'Plus' Quality Initiative at Honeywell
RTS0006 Turning Loss-making Steel Plantsinto Cash Cows
RTS0008 Restructuring Efforts at Cadbury Schweppes
RTS0042 International Paper: John Faraci’s Restructuring Strategies
RTS0044 KARSTADTQUELLE: The German Retail Giant’s Restructuring Strategies
RTS0047 Deutsche Bank: Ackermann’s Restructuring Formula
RTS0064 Seimens AG's Troubles: Klaus Kleinfeld, (The New CEO) Restucturing Strategies
SCJ0005 Fiat and GM: The Troubled Alliance
SCJ0006 Breaking Alliance with Fiat: Gain for GM?
SCJ0019 Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance
SCJ0020 Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance

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