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GE Case Studies

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Page 2 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0043B Kroger : Serving Customers through Multiple Formats
BBP0044B Star Wars : A Star Brand
BBP0046P Coca Cola's Advertising Strategies: Changing with Times
BBP0047P CRY in 2006: Changing Perceptions
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0052P The redemption of Martha Stewart
BBP0054 Wal-Mart's Brand Identity: Lee Scott's Reinvention
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0060C The Virgin Group: Branding Ahead
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0062K BenQ In Quest of Global Branding
BBP0064A Marketing the 'YouTube' Way
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0071K Google: From Search Engine to Power Brand
BBP0074K Intel: In Search of a New Identity
BBP0075K Bose: Making the Most Trusted Brand

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