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Page 8 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BENV012 Kentucky Fried Chicken: Tackling the Trans Fat Problem
BENV014 The US Housing Market and the Subprime Mortgage Crisis (A)
BENV015 The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy
BENV016 The Indian IPO Market in Early 2008
BENV017 Genetically Modified Crops in India: The Bt Brinjal Controversy
BENV021 Indian Animation Industry: Moving Up the Value Chain?
BOS0005 The Napster Sour Note in Bertelsmann’s Symphony
BOS0006 Toyota’s Prius: A Revolution or a Fad?
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BOS0009 Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
BOS0011K Casinos Blue Ocean for Private Equity-after Change
BOS0014IRC Stage Musicals: Altering the South Korean Entertainment Landscape?
BREP010 India - A Global Manufacturing HUB
BREP014 Innovations in the Biotech and Pharma Industries in India
BRM0002 Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
BRM0003 Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
BRM0004 The Initial Hiccups of a Startup Brand
BRM0007 Global Stance on Malaria: Using Thurstone Scaling
BRM0012 Consumer’s Perception on Inverters in India: A Factor Analysis Case
BRM0013 Developing a Formal Report – A Case Study of ‘SmartMBA.com’

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