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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
OPER041 Consumer Driven Six Sigma at Ford
OPER050 Six Sigma at Motorola
OPER052 Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
OPER058 The AXA Way: Improving Quality of Services 
OPER079 Fostering Innovation: Wipro Technologies' Innovation Framework
OPER083 Best Buy's Supply Chain Management Practices - A Customer-Centric Approach to Business
OPM0006 Electrolux: Reinventing operations in North America
POS0001 Sam Adams’ Repositioning strategies
POS0002 La-Z-Boy: Changing Style
POS0006 Reinventing the Buick Magic
POS0008 Virgin Mobile in USA: Differentiating Growth Strategies
POS0009 Hyundai's 'Santro' in India: Product Life Cycle Strategies
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
POS0012 Fopp UK Music Retailer (B): The Costs of Over Exposure
POS0014 Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
POS0015 Capsule Hotels: A Case of Reverse Positioning
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
POS0030 Best Buy's 'Customer Centricity' Model: The Segmented Stores
QM0034 Sampling the Population Favourite

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