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GM Case Studies

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Page 9 of 15

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0183IRC General Motor's Plan to Buy Chrysler: Prospects and Perils
MAA0197IRC Lafarge: Concretising Indian Presence by Acquiring L&T's RMC Division
MAA0198IRC Mahindra & Mahindra's Acquisition of Punjab Tractors
MAA0216IRC Tata Steel's Corus: Making of a Deal
MAA0229 Flipkart Acquires a Stake in Birla Fashion
MCS0009 Madison Avenue: Changing Business Model
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0016 The Marketing of Barack Obama
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MEBE0016 Monetary Policy – Hungary vs Poland
MEBE0031 Global Food Crisis (B): A Perfect Storm of Supply Crunch?
MES0004 Market Entry Strategies of Gmail
MES0006 Hyundai in USA: The Quality Rides
MES0061K IKEA: Re-entering The Land of Rising Sun
MES0062K Dell`s Entry into Gaming PC: The Decision Dilemma
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0102IRC Virgin Mobile's Entry Strategies in India

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