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Page 27 of 37

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0027K Virgin: Will it be a success in the Indian sky?
MES0031 Cisco in India: India as a Resource to India as a Market
MES0032 Costa Coffee in India
MES0039A Wal-Mart in India
MES0040B Intel's foray into Rural India
MES0055A Starbucks Coffee Company: The Indian Dilemma
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0071A Vodafone’s Branding Dilemma in India
MES0073C Barclays’ Entry into India: Strategies and Prospects
MES0074C Harley-Davidson: Market Entry Strategies in India
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0079A Porsche’s Expansion in India: A Catch 22 Situation?
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0084A Indian Hair Color Industry: L’Oréal’s Foray
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?

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