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India Case Studies

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Page 33 of 37

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG212 Catch-22 for Kellogg's?
MKTG218 American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
MKTG219 Hero Honda's Rural Marketing Initiatives in India
MKTG224 Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
MKTG230 Maruti Suzuki`s Advertising Strategies
MKTG236 Apple’s App Store: Strengthening the iPhone’s Competitive Position
MKTG237 Indian Premier League's Operating Model - Marketing Cricket to the World
MKTG239 Burger King's 'Whopper Freakout' Marketing Campaign
MKTG243 Amazon.com: Customer Service Champion
MKTG244 Volkswagen's Marketing Strategy in India
MKTG250 Customer Service at L.L.Bean
MKTG251 Social Marketing: Times of India's 'Teach India' Campaign
MM0002 Titan Industries – Getting the Marketing Mix Right
MM0012 Organised Retailing in India – Opportunities & Challenges
MM0018 Indian Auto Component Industry
MM0020 Indian Hotel Industry (A): The Competitive Dynamics
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?

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