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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0041B Cafédirect (A) : Brand with a Concience
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0045B Marlboro : From Mass Marketing to New Age Promotions
BBP0046P Coca Cola's Advertising Strategies: Changing with Times
BBP0047P CRY in 2006: Changing Perceptions
BBP0048P Extending KitKat’s Product Life Cycle
BBP0049P Intel in 2006: A Brand New Identity
BBP0050P Pepsi Café Chino in India
BBP0051P The Evolution of Omega’s Advertising Strategy
BBP0052P The redemption of Martha Stewart
BBP0053P Visa International: Building a global brand
BBP0054 Wal-Mart's Brand Identity: Lee Scott's Reinvention
BBP0055 Bank of Baroda: The Re-branding Strategies
BBP0056C Colgate Palmolive’s ‘Natural’ Route to Growth
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0062K BenQ In Quest of Global Branding
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0068 SABMiller's Miller Brand in USA: The Turnaround

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