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Microsoft Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 6 of 7

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MISA001 Will the Internet Kill the Phone Business?
MKS0070P Microsoft vs Intuit in 2005
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0110B Vista: Can Microsoft make it a Success?
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKTG120 Google and the 'Click Fraud' Menace
MKTG138 Browser Wars II: The Release of IE 7 (BETA 2)
MKTG165 Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG168 Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG194 Public Relations at Microsoft
OPER061 The Making of Xbox 360
POS0007 iMAC G5’s Success: iPod’s Halo Effect
POS0034B The Changing Face of MTV
RTS0039 Millard Drexler: Turning Around the J. Crew Inc.
RTS0049 NVIDIA: The Graphic Chipmaker’s Turnaround Strategy
RTS0097P SUN in 2006: Changing Business Model
RTS0112K Dell's Turnaround Strategy
RTS0127K Sony Electronics: The Turnaround Strategy
SCJ0012K Google and Ebay`s AD Deal: Will It Work?

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