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Page 11 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BRM0015 Fall of Mayur Hypermarket: Significance of Business Research
BRM0016 SSS’s Experiment: Choosing an Appropriate Research Design
BSM0003 HDFC’s Business Model
BSM0004 Atkins Nutritionals- Market driven business model
BSM0006 From KaZaA to Skype
BSM0007 TiVo: Pioneering the Interactive Television
BSM0008 Expedia: The Changing Business Model
BSM0011 Segway HT: Troubles and Challenges of the Revolutionary Human Transporter
BSM0013 Bikram Yoga: Doing Yoga the McDonald’s Way?
BSM0014 European Football Clubs’ New Business Model: The Prospects and Perils
BSM0016 Building Business in China: The Shui On Way
BSM0017 Dell in China: The Strategic Rethinking
BSM0018 Private Equity in China: The “cautious” Gold Rush
BSM0019 SINA: The Yahoo of China?
BSM0020 The Growth Strategies of South Korean Real-Time News Site, OhmyNews: The Challenges
BSM0022 Private Equity Firms in Germany: Can they Change the Corporate Landscape?
BSM0024 Podcasting: Revolutionising The Radio
BSM0025 Dell's Service Business: Duplicating the Low-Cost PC Model
BSM0026 The Advent of Personalised Medicine: The New Business Model of Pharmaceutical Companies
BSM0027 High Sales with Low Margins: Notebook PC Makers' New Success Formula?

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