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Page 2 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0054 Wal-Mart's Brand Identity: Lee Scott's Reinvention
BBP0055 Bank of Baroda: The Re-branding Strategies
BBP0056C Colgate Palmolive’s ‘Natural’ Route to Growth
BBP0058C Boston Red Sox- The brand and its future
BBP0060C The Virgin Group: Branding Ahead
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0062K BenQ In Quest of Global Branding
BBP0063K Branding - The Yum! Way
BBP0064A Marketing the 'YouTube' Way
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0070B Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
BBP0071K Google: From Search Engine to Power Brand
BBP0072K Sharp: Rejuvenating its TV Brand
BBP0074K Intel: In Search of a New Identity
BBP0076K Tourism Malaysia: Marketing the Country
BBP0078P Revitalising Barbie
BBP0079P Wal-Mart – Building a New Image
BBP0080P Nivea’s Brand Extension Strategy in the US Market

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