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Page 4 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
BBP0135IRC Tata Nano: Recreating the Tata Magic
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
BBP0140IRC Apple – The Most Admired Brand
BECG003 Indian Hotels: Ajit Kerkar Controversy
BECG007 The Napster Controversy
BECG011 The Indian Liquor Industry Prohibition Story
BECG012 The BAT-ITC Tussle
BECG015 The Johnson & Johnson Tylenol Controversies
BECG016 ITC: The FERA Violation Story
BECG017 The McDonald's 'Beef Fries' Controversy
BECG018 Nike's Labor Practices
BECG019 Reebok: Managing Human Rights Issues Ethically
BECG022 Sexual Harassment at Infosys
BECG024 Wal-Mart: A Case of Employee Discrimination
BECG025 Kraft Food's Fight against Obesity
BECG030 Rio Tinto: The Mining Giant Pollutes Indonesia's Environment
BECG032 Nestlé 's Social Irresponsibility in Developing Nations

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