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Page 13 of 58

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
COS0096IRC	Divesting Ranbaxy's Family Business to Daiichi Sankyo - Is it a right move?
COS0105IRC	Wells Fargo Deploys RSS Tools
COT0006	Indian Banking Industry and Bank of Baroda: The Need for Organisational Transformation
CRM0004IRC	Seven star Burj Al Arab Hotel- Redefining Luxury services
CRM0005IRC	Delighting Customers: US Grocery Retailer Wegman's Way
CRM0006IRC	Consumer Focus in Retailing: The Apple Inc. Way
CSB0002	China�s �Me� Generation: Implications for Business
CSB0006	Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
CSB0007	The Rise of Green Consumerism: Is it a Fad or is it Sustainable?
CSB0008	Bono�s �Red Brand�: Targeting �Conscience Consumers�
CSB0012	Japan � The World�s Next Cultural Trendsetter?
CSB0013A	Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0021A	Razors Duel: For Women's Sake!
CSB0027	Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
CSB0029	Online Shopping Behavior: Indian Vs International Consumers
CSB0030	Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0031	Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSB0032IRC	Tesco's Online Sales Strategy
CSR0005	Sweatshops in Asia: Sportswear Industry in the Makeover
CSR0008	The UN Global Compact: Can it Walk the Talk?

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Case Studies in Business Management, Strategy, Business Models, Marketing, Leadership, CSR, MBA Case Studies

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Case Studies in Business Management, Strategy, Business Models, Marketing, Leadership, CSR, MBA Case Studies

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