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Procter Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0110IRC Design Thinking': An Innovative Problem-solving Approach at P&G
MAA0007 P&G’s Takeover of Wella : The Stumbling Blocks
MAA0026 Gillette's Merger with P&G: The Strategic Fit
MAA0091 P&G and Gillette’s Merger: Oral Care Products (Brand) Integration Challenges
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MES0013 China’s Beauty Industry: L’Oreal’s Foray
MKS0010 P&G in US Toothpaste Market: A Formidable Comeback
MKS0013 Price Wars in the Indian Detergent Market
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKTA003 Unilever in India - Building and Nurturing Brands
MKTA007 Detergent Wars in India
MKTG073 P & G Brand Management System
MKTG075 Marketing Research at P & G
MKTG136 P&G's Vocalpoint - Using Moms for W.O.M
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development
MM0013 P&G: From Mass to Micromarketing
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
POS0025K Old Spice: P&G's Repositioning Strategy
RTS0084B Avon Gives itself a makeover

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