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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG069 FedEx vs. UPS in China - Competing with Contrasting Strategies
MKTG125 Segway - Still Off-balance?
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG141 Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG165 Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG168 Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG175 Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG210 Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG216 Amylin Pharmaceuticals, Inc.'s Sales Force Strategy
MKTG217 IBM Corporation: Targeting the LGBT Segment
MKTG229 Marketing Pristiq: The Advertising Challenge
MKTG257 Avant Garden: Exploring Possibilities for Improving Revenue Management
MKTG258 GlaxoSmithKline`s New Sales Force Compensation System in the US
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MM0002 Titan Industries – Getting the Marketing Mix Right

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