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UPS Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0115 FedEx in China: The Competitive Strategies
COS0015 Bharat Petroleum: Way Forward
COS0028 McDonald’s McCafé: The Re-imaging Efforts
COS0108 Campbell Soup, the American Soup Maker: Will the Restructuring Pay-off?
COT0001 Samsung Electronics:Mr. Yun’s Efforts for Upscale Image
CSB0023 Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
CSR0038K Fast-Food Retailers in the US: Still Going the Trans-Fat Way?
CSR0042P Orkut– Google's Social Networking Website
DIS0014A GHCL: Global Aspirations
ECON011 Development of Women and Children in Rural Areas (DWCRA)- A Microfinance Success Story in Andhra Pradesh
ENT0007 Startups in Europe: A New Lease of Life?
ENT0009 Silicon Fen – The Cambridge Clusters
FINC041 ICICI Bank - Innovations in Microfinance
FINC042 The Microfinance Industry in India
FINC043 SBI's Microfinance Initiatives
GGL0067IRC HYUNDAI MOTOR IN AMERICA
GRS0046 Total: The French Oil Giant’s Growth Strategies
GRS0138K Unocal Acquisition - Chevron's Growth Strategy
GRS0155A Castrol India Limited in 2006
HROA002 Managing Change at United Parcel Service (UPS)

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