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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0145C Why Daimler Sold Chrysler?
MAA0163C The Cerberus Deal – The Beginning of a New Era for Chrysler
MAA0183IRC General Motor's Plan to Buy Chrysler: Prospects and Perils
MES0058B Smart Fortwo’s Entry into the US.: Smart Move?
MKS0038 Toyota’s Tundra in US - The Marketing Strategies
MKS0055B Chryslers Bet on Diesel Cars in the US
MM0040 Competition in China’s Luxury Car Market
OPER051 Mass Customization: The BMW Way
OPM0008 Chrysler's Product-mix Challenges: Is Flexible Manufacturing the Answer?
POS0010 Gucci: Robert Polet’s Repositioning Strategies
RTS0001 Reinventing Chrysler – Dieter Zetsche’s strategy
RTS0009 Nissan & Mitsubishi: A Tale of Two Turnarounds
RTS0125 Bob Nardelli at Chrysler: Can he do a Lee Iacocca?
RTS0129 Robert Nardelli: Driving Chrysler off the Road?
RTS0173IRC Toyota in the US: Strategies to Combat Declining Sales!
SCJ0006 Breaking Alliance with Fiat: Gain for GM?
SCJ0011K GM-Renault-Nissan: An Alliance to Dominate Global Auto Industry
SCJ0033IRC Strategic Alliance with Fiat: A Lifeline for Chrysler?
SPN0008 DaimlerChrysler: Time for a Spin-off?
TRT0010 Mitsukoshi: The Japanese Retailer’s Troubled Times

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