Business Case Studies, GLOBAL Case Study

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GLOBAL Case Studies

Page 10 of 14

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
INA0095K Global Steel Industry: The Country Factor
INA0087 Cosmetic Industry (B): L’Oreal’s Globalisation strategies
INA0085 Cosmetic Industry (A): New Growth Avenues, New Market, New Challenges and Old Solutions?
GRS0012P HSBC’s Growth Strategy
COM0210P Nintendo’s Competitive Strategies in Gaming Console Market
COM0183B Motorola’s Competitive Strategy: Will It Work?
COM0179 Piaggio vs Honda: The Strategic Lessons
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
SEP0008 Nick Negroponte's 'One Laptop Per Child (OLPC)' Program: A New Dimension of Public-Private Partnership?
RTS0037B Obesity: Fading McDonald's Image
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0047A Corporates join the Sudoku bandwagon
LDS0022B Steve Jobs: A Rejuvenator
ITF0027 International Finance Facility: The Global Marshall Plan?
IPD0067B Whirlpool: Redefining Innovation
GRS0103A Will Pernod Ricard Say Cheers With Champagne?
GRS0096A The Chocolate Trail
COS0034 Philips Electronics NV: Weighing the Strategic Options for Semiconductor Division
COM0184B Toshiba versus Sony: The Next Generation DVD Format War. Who Would Set the Standard?
BSM0036 Logan - The No Frills Luxury Car From Renault

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