Business Case Studies, Global Case Study

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Global Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSM0055 Twitter, Microblogging Site’s Business Potential: What’s the Business Model?
BSM0043 TCS Looks West - IBM Eyes East: Switching Homelands for Revenues
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
SEP0015 Bottom of the Pyramid: Companies and B-Schools explore to exploit?
RTS0161C Xerox Corporation – A New Corporate Identity?
MOP0020 Foreign Currency Reserves in Emerging Economies: Inflationary Pressures
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MEBE0027 Trade Blocs, Free Trade Agreements and Preferential Trade Agreements: The New Drivers of World Trade
MAA0162C msnbc.com Acquires Newsvine: A New Direction
MAA0161C eBay: Rethinking Skype
MAA0151C BBC – YouTube Pact: A Win-Win Strategy
LDS0027C Colgate-Palmolive: Leadership Style of Reuben Mark
IPD0092B Innovate for Growth: Immelt’s Strategy for GE
INA0113A Private Equity Companies: The Strategic Shift
INA0100 Nokia (A): A Stable Player in a Turbulent Industry?
HRM0039C Formation of Global Trade Unions: Prospects and Challenges
GRS0186A Electrolux’s Growth Dilemma Middle Market Strategy
ECC0025 US Financial Crisis: Goldman Sachs in the New Terrain
ECC0018 US Financial Crisis: The Bail-out of AIG

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