Business Case Studies, India Case Study

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India Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
OPM0029 Bamboo House India:Reducing Uncertainty in Project Completion Using PERT
OPM0028 Bamboo House India: Effective Project Management
MRS0004 Traverse Communications: Identifying Target Customers
MRS0003 Celebrity Endorsements and Product Categories
MRS0002 Apex Tours & Travels: Analysing Consumer Preferences on Tourism
MRS0001 Marketing Dilemma for 'Elan' Jeans Brand
MOP0023IRC Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth?
MOP0022IRC Is Monetary Tightening India's Best Response to the Ongoing Inflation
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0136IRC AMUL ICE CREAM: MARKETING STRATEGY
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MES0103IRC Vogue in India: The Market Entry Strategy
MES0102IRC Virgin Mobile's Entry Strategies in India

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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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