Business Case Studies, NULL Case Study

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NULL Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0028 indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
MM0021 MTV in India: The Positioning Strategies
MM0017 The Advent of the Internet and the Bargaining Power of the Customer
MM0016 Dell vs Lenovo: The Competitive Strategies in China
MM0009 Ford’s Bumpy Market Share: A Marketing Makeover?
MM0008 Customer Relationship Management at Harrah’s Entertainment
MM0007 Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
MES0079A Porsche’s Expansion in India: A Catch 22 Situation?
MES0068C McDonald's in Asia: Opportunities and Challenges
MES0067C Tesco’s Entry Strategies in US
MEBE0022 Global Food Crisis (A): A Silent Tsunami of New Demands?
MAC0019 CHILEAN MODEL: What it takes to Grow at 5.5% p.a.?
MAA0159A Microsoft’s Bid for Yahoo! Inc.: Corporate Valuation Dilemma
MAA0157A Indian Billionaire Vijay Mallya and Epic Aircraft – A Strategic Partnership
MAA0156A Delta-Northwest Merger: US Airlines’ Consolidation Moves
MAA0094C Capgemini’s acquisition of Kanbay International: The Road Ahead
INA0102A Suzuki in India: The Growing Gearless Segment of Indian Two-Wheeler Market
INA0101A Compact Camera Grey Market in India: Nikon’s Dilemma
HRM0054 N. Chandrasekaran@TCS: Leadership with Intrapreneurship
HRM0019 J-THREE (Japan's Big Three Automakers) in US: From Japanese Style to American Style

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  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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