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Your search by Keywords "brand management" fetched 43 results...

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Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
A Product-based Branding Strategy: Bajaj Auto - Will It Work?
Puma: Reclaiming its Pride
Alessi: Managing Brand Equity at the Italian Design Firm
AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
Starbucks: Evolution of a Global Brand
Li Ning: Brand Growth and Excellence in China
Procter & Gamble in 2004: Managing Product Innovation
Matsushita's Turnaround
Hyundai Motor: Facing Challenges
Porsche's Investment in Volkswagen: Moving Away from 911?
Hallmark Card Inc. in 2006
Innovation at Whirlpool: The DNA of Corporate Culture
Akio Morita - The Man Who Made Sony
Giorgio Armani - The Businessman, the Designer and the Brand
Lóreal - Building a Global Cosmetic Brand
P & G Brand Management System
Nivea - Managing an Umbrella Brand
Repositioning Dabur
Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
The Maggi Brand in India: Brand Extension and Repositioning
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
Snapple's Marketing - An Unconventional Brand's Claim to Fame
Naming a Pharmaceutical Brand: A Product Manager's Dilemma
Nike's “Joga Bonito” Marketing Campaign
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Maruti Suzuki`s Advertising Strategies
Idea Cellular`s Advertising and Promotion Strategies
Nestlé 's Brand Management Strategies
McDonalds in France
Unilever`s `Power Brands` Strategy
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Unilever in India - Building and Nurturing Brands
Marico - Managing 'Saffola'
Parachute- Managing India's leading coconut oil brand
Harley Davidson - Evolution of Marketing Strategy
P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
Lifebuoy in India: Product Life Cycle Strategies
StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
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