Coca-Cola India's Corporate Social Responsibility Strategy
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Case Details:
Case Code : BECG093
Case Length : 24 Pages
Period : 2002-2008
Pub Date : 2009
Teaching Note : Available
Organization : Coca-Cola Company
Industry : Consumer Packaged Goods/ Beverages
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
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We are gratified to receive this global award and are humbled
at being recognized for the little contributions that we have been able to make
to preserve and protect the environment and toward community development."5
Coca-Cola India was established as the Indian subsidiary of the US-based
Coca-Cola Company (Coca-Cola) in 1993. As of 2008, Coca-Cola India had 24
bottling operations of its own and 25 bottling operations owned by its
franchisees.6 In addition to beverage brands like Coke, Fanta, Sprite, etc.,
Coca-Cola India had a strong local cola brand Thums Up, the Kinley brand of
mineral water, energy drinks, and powdered concentrates.
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Keeping in mind the fact that it was one of the largest beverage companies in India, Coca-Cola India said it had made CSR an integral part of its corporate agenda.
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According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had taken up a wide range of initiatives to improve the quality of life of its customers, the workforce, and society at large.
Since the company used large amounts of water and energy in its beverage production and tons of packaging material for its products, it had taken up several initiatives to act as a responsible company and reduce its environmental impact, it said. In addition to water, energy, and sustainable packaging, Coca-Cola India also focused on several community initiatives in India as part of its social responsibility initiatives...
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