Google's Problems in China

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BENV001 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 13 Pages
Period : 2000-2006
Pub Date : 2006
Teaching Note : Available
Organization : Google China
Industry : Internet Search Engines
Countries : China


US based Google the leading Internet search engine company in the world started providing its services in China in 2000. Though Google soon became the leading search engine in the Chinese market, it started losing its market share in couple of years.

In China, the Internet content was heavily censored by the government and users searching on Google's site experienced inordinate delays. By 2005, Chinese search engine company Baidu emerged as the leading internet search company in China. To compete with Baidu, Google decided to launch a Chinese website - and agreed to censor its content.

The case discusses the circumstances under which Google was forced to self censor its content and decided to launch its new site. The case illustrates the role of Chinese government and the regulations in the Internet market which had an adverse effect on Google's operations in China.


Examine the problems faced by Google in China

Study the legal and business environment in the Chinese online media industry

Evaluate the impact of government regulations on the operations of foreign Internet companies like Google in China


  Page No.
Google Meets 'The Great Firewall' 1
Background Note 2
Google in China 3
Google Loses Market Share 5
The Launch of 5
The Road Ahead 6
Exhibits 8


Google, Internet Market in China, Forbidden Searches in China, Baidu, Legal Environment, Business Environment, Government Regulations, Tiananmen Square, Censoring Content, Search Engine,, AdSense, AdWords, Services of Google, ISPs Filtering Methods

Google Meets 'The Great Firewall' - Next Page>>


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