Coca-Cola & Pepsi Harm India's Ecology

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG023 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 14 Pages
Period : 2001 - 2002
Pub. Date : 2002
Teaching Note : Not Available
Organization : Coke, Pepsi
Industry : Food & Beverages
Countries : India


The case discusses the controversy surrounding the Indian subsidiaries of multinational cola majors Coca-Cola and Pepsi in 2002-03. The two companies had caused severe ecological damage in the state of Himachal Pradesh by painting their advertisements on rocks. The case describes the ecological importance of these rocks and the nature and extent of environmental damage caused by the companies. Besides giving a detailed account of the legal proceedings initiated against them, the case also discusses the efforts taken by the companies to repair the damage. The case also gives information on the various other controversial activities of Coca-Cola and Pepsi in India.


Rationale behind seasoned companies exploiting natural resources for commercial gains from the business ethics perspective


  Page No.
A Novel Controversy! 1
Damaging the Environment 2
The Legal Tangle - Proceedings & Arguments 3
Implications for the Companies 6
Exhibits 9


Coca-Cola,Pepsi,2002-03,ecological damage, Himachal Pradesh, legal proceedings, information ,controversial activities, case study, Business case study

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