Cemex's Social Responsibility Initiatives

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG047 For delivery in electronic format: Rs. 500 ;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility
Case Length : 14 Pages
Period : 1996 - 2004
Pub. Date : 2005
Teaching Note : Not Available
Organization : Cemex
Industry : Cement
Countries : Mexico


The case gives an overview of the major social responsibility initiatives including environmental conservation and community welfare undertaken by Mexico based Cemex; one of the largest cement companies in the world. In more than 30 countries in which the company operated, Cemex had taken several steps to improve the quality of living of the people residing in the local communities. The case describes in detail, the Cemex's 'Patrimonio Hoy' program introduced in Mexico, which aimed at fulfilling the housing needs of low income group in Mexico. Under the program, Cemex developed and delivered affordable building products and services to the poor people living in Mexican cities to construct their own houses.


Study the social responsibility initiatives of Cemex particularly in environmental conservation and community welfare

Examine and analyze Cemex's 'Patrimonio Hoy' program and its contribution in providing affordable housing for the poor

Examine the impact of such initiatives on local communities

Understand how social responsibility initiatives can benefit a company

Appreciate the role of private sector companies in environmental conservation and community welfare


  Page No.
Introduction 1
Background Note 2
Environmental Conservation 3
Community Welfare Initiatives 5
The Benefits 8
Getting Awards 9
Exhibits 10


Patrimonio Hoy programme, Sustainability reporting, Environmental conservation, Community welfare, Bottom of the pyramid, Cemex's code of ethics, Alternative fuel programme, Innovation in housing

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