Ahold's Sustainability Initiatives

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG055 For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Sustainability development
Case Length : 18 Pages
Period : -
Pub. Date : 2006
Teaching Note : Not Available
Organization : -
Industry : Retail
Countries : Netherlands


Ahold, a major retailer in the US and Europe, considered sustainability as an effective way to not only meet its corporate social responsibility obligations but also to improve its efficiency and profitability.

The case essentially deals with Ahold's sustainability approach and its various initiatives. It also throws light on the business sense in pursuing sustainability as a strategy.

The case talks in detail about Ahold's strategy of using sustainability as an instrument to improve its productivity, profitability, and its image in the eyes of the customers it served. Last, it makes a brief mention about the comments made by analysts vis--vis Ahold's sustainability initiatives.


The concept and importance of sustainability and sustainable development

How a company uses sustainability to achieve competitive advantage

How a retail giant uses sustainability to win customers

The importance of corporate social responsibility in business

The environmental implications of retail operations

The importance of following sustainable practices which allow the company as well as its immediate environment to gain from it


  Page No.
Introduction 1
Background Note 2
Ahold's Sustainability Policy 4
Why Sustainability? 12
Exhibits 14


Ahold NV (Ahold), Eco-Sound project, Albert Heijn, Sustainable Company, Ahold Food Safety Advisory Committee, EUREPGAP, Organic Products, AC Nielsen, Stop & Shop, Giant-Landover, Animal Welfare Third-Party Auditing, Low Energy Super Store, Supply Chain, Marine Conservation, Waste Reduction, Sustainability

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