Coca-Cola's Business Practices: Facing the Heat in a Few Countries

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG061 For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Case Length : 20 Pages
Period : 1989-2006
Pub. Date : 2006
Teaching Note : Available
Organization : The Coca-Cola company
Industry : Beverage (Softdrink)
Countries : USA, Columbia, India, Mexico


The case discusses some of the alleged controversial business and labor practices of The Coca-Cola Company (Coca-Cola) and its bottlers in a few countries.

The case discusses in detail about the allegations made against Coca-Cola's labor practices in Columbia, environmental and product issues in India, and trade practices in Mexico.

The case also highlights the rise in consumer activism as it includes details of the ban imposed on Coca-Cola's products by some university campuses in the US and Europe on account of pressure by student unions and other activist organizations. Coca-Cola's responses to these allegations have also been presented in the case.


Understand the issues and allegations faced by Coca-Cola in Colombia, India, and Mexico

Understand the challenges faced by multinational companies due to the rise in consumer activism

Appreciate the importance of communication and social responsibility for multinational companies that operate across geographic regions and cultures


  Page No.
Introduction 1
Background Note 2
Coca-Cola's Business Practices 5
Labor Practices in Colombia 6
Trade Practices in Mexico 7
Environment & Product Issues in India 8
Boycott of Coca-Cola Products 9
Coca-Cola's Response 11
Exhibits 13


Coca Cola, Business Ethics, Corporate Social Responsibility, University ban, Environment Management, Labor Practices, Columbia, India, Mexico, Accounting Fraud, Communication, Student Union, Trade Union

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