Honda's Environmentology

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG069 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Corporate Social Responsibility
Case Length : 21 Pages
Period : 1991-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : Honda Motor Co. Ltd.
Industry : Auto and Ancillaries
Countries : Worldwide


The case describes Honda Motor Co.'s initiatives to reduce the environmental impact of its products and operations. It discusses 'environmentology', the company's term for all its environment-related initiatives.

The case gives details of the seven domains of product development, purchasing, production, transportation, sales, disposal and recycling, and administration, where efforts were being made to improve the environmental performance of the company. It also discusses some of the criticisms against the company, and ends with a brief discussion on the future of the company's environmental initiatives.


To study the efforts made by a company to reduce its impact on the environment

To understand the rationale behind the company's environment conservation initiatives


  Page No.
Introduction 1
Background Note 2
Honda's Environmentology 3
Development of Products that run on Alternate Energy 4
Fuel Cell Cars 5
Acknowledgements and Awards 7
Criticisms 8
Outlook 10
Exhibits 11


Honda, Environmentology, Corporate social responsibility, Fuel cell technology, Environment initiatives, Automobile industry, Fuel efficiency, Union of concerned scientists

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