Sustainability Initiatives at ITC Ltd.

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BECG086 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 16 Pages
Period : 2001-2007
Pub Date : 2008
Teaching Note : Not Available
Organization : ITC Ltd.
Industry : Diversified
Countries : India


ITC is a major India-based conglomerate, with presence in Hotels, Specialty Papers, Apparel, Foods, Tobacco Products, etc. The case discusses the sustainability initiatives of the company. The company believed in the Triple Bottom Line philosophy, according to which the performance of a corporate entity should be judged not just on the basis of its financials; its environmental and social performance should be taken into account as well. The case details some of the environmental and community initiatives undertaken by ITC. The case also mentions some of the criticisms against the company's sustainability initiatives.


To understand the triple bottom line philosophy.

To learn about the environmental and community initiatives undertaken by ITC.

To know about some of the criticisms against ITC and the company's responses to these criticisms.


  Page No.
Introduction 1
Background Note 2
ITC's Triple Bottom Line 3
Criticisms 9
Outlook 9
Exhibits 11


ITC Ltd., Sustainability, Triple Bottom Line, Corporate Social Responsibility, Social and community initiatives, Environmental initiatives, e-choupal

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