Digital Rights Management

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Case Details:

Case Code : BECG089
Case Length : 15 Pages
Period : 1983-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : -
Industry : -
Countries : Worldwide

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Technology and its Evolution

Digital Rights Management (DRM) is defined as “a systematic approach to copyright protection for digital media.” DRM's prime objective is to stop illegal duplication and distribution of intellectual property such as audio and video, literary articles, computer software, etc...

The Debate

In the 2000s, as an increasing number of companies started to adopt DRM technologies, debate on the need for DRM intensified.

While supporters of DRM argued that the technology would restrict the illegal market, anti DRM groups argued against the technology, saying that it was unethical to restrict consumer usage. Analysts were divided in their opinion on the extent of restrictions required to protect the interests of users as well as content providers...


According to newspaper reports in mid 2008, sales of Blu-ray Discs and Blu-ray players, launched in 2006, did not pick up to the extent that was expected. Analysts said that one of the main reasons for this could have been the restrictive DRM techniques used with these discs. Blu-ray Discs were secured by using a ROM Mark, a method to identify authentic Blu-ray Discs, as well as BD+ ...


Exhibit I: Some Companies Specializing in DRM Products

Exhibit II: Some DRM Technologies

Exhibit III: Some Uses of DRM Technologies

Exhibit IV: A Few Instances When DRM Techniques Were Cracked


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