Digital Rights Management

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Case Details:

Case Code : BECG089
Case Length : 15 Pages
Period : 1983-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : -
Industry : -
Countries : Worldwide

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

After downloading the movie on to a PC or Apple TV8, the user had 30 days to watch the movie and once he/she started watching the movie, he/she had 24 hours to finish watching. Also, movies downloaded to Apple TV could not be transferred to other devices.

DRM refers to technology-based systems that manage copyright material and its terms of usage. It was regarded as an effective tool to combat illegal distribution of music, videos, computer software and literary works. First introduced in 1983, DRM technologies were gradually adopted by companies in order to protect copyright material from piracy and for other reasons.

However, the incorporation of DRM technologies into popular products was not welcomed by consumers. Critics of DRM argued that it was unethical to restrict consumer usage.

They were of the view that incorporating DRM techniques was in fact a violation of property rights. They also cited a number of defects associated with DRM systems and how DRM was actually a futile exercise since most of these techniques eventually got cracked or bypassed.

The proponents of DRM technologies, on the other hand, warned that doing away with DRM would mean encouraging piracy, thus harming the interests of original content providers. According to observers, it would have been ideal if a middle ground could be identified that could safeguard the interests of the content providers as well as the users...

Excerpts >>

8] Apple TV was a digital media receiver device launched by Apple in early 2007.


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