Anomaly: Not Just another Ad Agency

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Case Details:

Case Code : BSTR341
Case Length : 11 Pages
Period : 2004-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Anomaly
Industry : Advertising
Countries : US, UK

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Not Just another Ad Agency

In 1988, Johnson and four other admen started an ad agency called Simons Palmer Denton Clemmow & Johnson. In 1997, the agency was sold to TBWA. While his co-founders went their separate ways, Johnson stayed on, and began working at TBWA. In 2002, Johnson left TBWA. At the time, he was the COO of TBWA and President of the American division of TBWA, called TBWA\Chiat\Day. In June 2004, Johnson, along with Ernest Lupinacci, Andrew Kibble, Jason DeLand (DeLand), Johnny Vulkan (Vulkan) and Justin Barocas - all admen from reputed ad agencies - started Anomaly in New York...

Anomaly's Projects

Anomaly sought out clients that could help it enter new creative arenas. It said that it was not interested in garnering a large client list, but was more focused on providing long-term solutions to a select few. According to Vulkan, not all companies were right or ready to work with Anomaly. Clients needed to be brave and open-minded to implement the ideas provided by Anomaly, which could sometimes be quite ahead of their time...

Another Anomaly

In August 2007, Anomaly opened a second agency in New York called 'Another Anomaly' (AA), under the leadership of Duncan Bird (Bird). The new agency was a legally separate entity, even though it shared some business elements like IT support, etc. with Anomaly. According to Johnson, the two agencies were "one brand, two flavors", and AA's business model would be similar to Anomaly's...

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