Anomaly: Not Just another Ad Agency
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Case Details:
Case Code : BSTR341
Case Length : 11 Pages
Period : 2004-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Anomaly
Industry : Advertising
Countries : US, UK
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
New Projects
On how projects chosen for investment, Johnson said, "There
are five criteria: we have to trust and like the people, completely believe in
their product, honestly believe that our agency is what can make the difference,
see a clear way to make money, and know that we have the manpower to do it. And
in that order."
In early 2008, Anomaly launched a women's shaving cream called EOS (the evolution of smooth) in collaboration with Target . Apart from being the part owner of the brand with a share in revenue, Anomaly also developed the product's marketing campaign...
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Outlook
In early 2009, Anomaly opened an office in London - to take advantage of new opportunities with existing clients and to better execute some IP projects, according to Johnson. Paul Graham (Graham), Managing Partner of UK ad agency RKCR/Y&R's, digital arm Saint was appointed to head the agency. Its first two clients were Umbro, a sportswear and equipment supplier, and Converse. Graham said,
"The truth is, everybody is out there looking for the next big idea that will make them money, and that is what Anomaly is going to be doing as well. We're going to be in a hundred different industries."...
Exhibits
Exhibit I: Fast Company's Most Innovative Companies of 2008
Exhibit II: All about the Awards
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