Wal-Mart in China


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA015 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 12 Pages
Period : 1996 - 2004
Organization : Wal-Mart
Pub Date : 2005
Teaching Note : Not Available
Countries : China
Industry : Retail Merchandise

Abstract:

After entering China in 1996, Wal-Mart has faced various challenges. The case discusses Wal-Mart's initiatives to adapt to the Chinese business environment. Wal-Mart emphasises customer service and rigorously trains its employees. It is also trying to groom locals for senior management positions. Wal-Mart is working with its suppliers to help them streamline their operations and reduce costs. Wal-Mart has attempted to maintain its tradition of providing quality merchandise at low prices, and friendly customer service. The retailer has introduced advanced retail techniques and concepts to improve operational efficiency and customer service. China is also becoming an important centre for Wal- Mart's global procurement activity.

Contents:

  Page No.
Introduction 1
Background Note 2
Building the Culture 3
The Road Ahead 4
Exhibits 8

Keywords:

Wal-Mart, China, Retail giant in China, Sam Walton, Joseph Hatfield, Cassian Cheung, Wal-Mart culture, Supercentres, Sam's Clubs, "Most Admired Companies in China", Citic Pacific Group (CP), Supply chain management, Trade unions, Just in time inventory management, All China Federation of Trade Unions (ACFTU)

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