eBay Under Meg Whitman

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA017 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 11 Pages
Period : 1996-2005
Organization : eBay
Pub Date : 2005
Teaching Note : Not Available
Countries : Global
Industry : Internet Auctions


eBay, the world's largest on-line auction business, serves more than a hundred million registered members around the world. Much of eBay's success is attributed to the leadership of its Chief Executive Officer, Margaret C Whitman. Under Whitman, eBay's revenues have grown from US$5.7 million in 1998 to US$3.2 billion by 2004, making eBay the fastest growing company in history. Whitman believes that eBay's success depends heavily on keeping customers happy. Many times Whitman has stepped into the shoes of customers by buying and selling on eBay so as to gain first hand experience of the company's services. Whitman has also looked at eBay more as a brand and less as a technology company.


  Page No.
Introduction 1
Background Note 1
Business Model 4
Leadership 5
Looking Forward 8
Exhibits 10


eBay, Meg Whitman, Leadership, Strategy, Asia, Acquisitions, Brand building, On-line auctions, Internet, Auctions

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