Steven Spielberg & DreamWorks

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA019 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 10 Pages
Period : Late 1940s to 2005
Organization : Dreamworks
Pub Date : 2005
Teaching Note : Not Available
Countries : Global
Industry : Entertainment


Steven Spielberg, one of the world's most talented movie directors, is also considered to be one of the most influential men in Hollywood. Spielberg has numerous critically acclaimed and commercially successful movies to his name, as producer, director and writer. His name virtually guarantees a project's success.

Spielberg, David Geffen, who single- handedly revolutionised the music industry and Jeffrey Katzenberg, who turned around Disney, have come together to start DreamWorks. In an industry that is largely dominated by the big established studios such as Warner Bros, Universal Studios and Columbia Pictures, DreamWorks aims at becoming the 'artists' studio'.

Despite all its successes since its inception, major concerns remain. Is DreamWorks too dependent on Spielberg? Is it too focused on creativity at the expense of a strong commercial focus?


  Page No.
Introduction 1
The Movie Industry 1
Background Note 2
Dreams Coming True? 5
The Road Ahead 7
Exhibits 9


Movie business, Steven Spielberg, Jeffrey Katzenberg, Disney, David Geffen, DreamWorks, Pixar Animation, Pixar, Animation, Universal, Warner, Columbia, Shrek

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