Comcast in 2004


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Comcast in 2004 case study (Case Code: BSTA026) click on the button below, and select the case from the list of available cases:






» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA026 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 15 Pages
Period : 1963-2004
Organization : Comcast
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Communications

Abstract:

Comcast is the leading cable operator in the US. The merger with AT&T Broadband a few years back has given Comcast the distribution reach it lacks. Facing heat from News Corp, which has top-notch content, delivered via satellite around the globe, Comcast also feels the need for more programming muscle.

The company has launched a $54 billion hostile bid to acquire Walt Disney. With its movie studio, the ABC network, ESPN, the Disney Channel and theme parks, Disney has some of the best content available in the world. Will Comcast be able to finalise the deal and more importantly make a success of it? The case can be used in a business strategy course for MBA students.

Contents:

  Page No.
Introduction 1
Background Note 1
Comcast's Business 4
Eyeing Walt Disney 8
The Road Ahead 11
Exhibits -

Keywords:

Comcast, Walt Disney, Disney, Cable, Satellite, News Corp, Murdoch, Brian Roberts, AT&T, Direct TV, QVC, Michael Eisner, Content, Distribution, Entertainment

Comcast in 2004 - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.