Comcast in 2004

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA026 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Case Length : 15 Pages
Period : 1963-2004
Organization : Comcast
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Communications


Comcast is the leading cable operator in the US. The merger with AT&T Broadband a few years back has given Comcast the distribution reach it lacks. Facing heat from News Corp, which has top-notch content, delivered via satellite around the globe, Comcast also feels the need for more programming muscle.

The company has launched a $54 billion hostile bid to acquire Walt Disney. With its movie studio, the ABC network, ESPN, the Disney Channel and theme parks, Disney has some of the best content available in the world. Will Comcast be able to finalise the deal and more importantly make a success of it? The case can be used in a business strategy course for MBA students.


  Page No.
Introduction 1
Background Note 1
Comcast's Business 4
Eyeing Walt Disney 8
The Road Ahead 11
Exhibits -


Comcast, Walt Disney, Disney, Cable, Satellite, News Corp, Murdoch, Brian Roberts, AT&T, Direct TV, QVC, Michael Eisner, Content, Distribution, Entertainment

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