Toyota Motor Corporation in 2003

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA053 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 24 Pages
Period : 2004
Organization : Toyota Motor Corporation
Pub Date : 2004
Teaching Note : Not Available
Countries : Japan
Industry : Automobile


Toyota Motor Corporation (Toyota) is Japan's largest and the world's fourth-largest automobile manufacturer. Toyota has manufacturing facilities in 26 countries and distribution networks in 140 countries and employs 260,000 people worldwide. Toyota offers a wide-range of vehicles such as gas-powered cars, pickups, minivans, and sport utility vehicles (SUV). It offers well-known car models like Camry, Corona, Corolla and Lexus. Though a late entrant, compared to General Motors and Ford, Toyota has become one of the strongest players in the automobile industry. Toyota has also redefined the rules of the game in various areas - product development, manufacturing, vendor management and human resources management.

This case discusses the strategies that have made Toyota one of the global leaders in the automobile industry.


  Page No.
Introduction 1
History 1
Product Development 6
Operations 12
Logistics 21
Concluding Notes 22
Exhibits -


Toyota Motor Corporation, Toyota, Sport utility vehicle (SUV), Camry, Corona, Corolla, General Motors, Ford, Vendor management, Global leader, Executive education case study, MBA case study, Sakichi Toyoda, Production systems, Jidoka, Kaizen

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