Southwest Airlines in 2003


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:

Case Code : BSTA054 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 19 Pages
Period : 2004
Organization : Southwest Airlines
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Airlines

Abstract:

Southwest Airlines (Southwest) is the fourth largest airline in USA. Southwest has enjoyed the best customer complaint record among all US airlines for the last 12 years. The company has seen 30 straight profitable years. In 2003, Southwest was named by Fortune as one of the most admired companies in the US. Southwest's success is largely due to the way it has managed its operations and cut costs in various ways. These include use of smaller airports and one type of plane, no frills service, point-to-point flights and quick turnaround of aircraft. Southwest has also nurtured strong relationships among managers, employees, unions and suppliers. These relationships are characterised by shared goals, shared knowledge and mutual respect.

Contents:

  Page No.
Introduction 1
Background Note 2
Deregulation of the US Airline Industry and beyond 4
Operations 7
Human Resources 12
Organizational Culture 15
Concluding Notes 17
Exhibits -

Keywords:

Southwest Airlines, Strategy, Operations, Executive education, MBA case study, PGDBM case study, US airline, Rollin King, Lamar Muse, Deregulation of US airline industry, Business model, Cost leadership, Turnaround time

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