FedEx: Competitive Advantage through IT


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA063 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 18 Pages
Period : 1970 - 2003
Organization : FedEx, UPS
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Transportation Services

Abstract:

Though Federal Express (FedEx) began as an express air delivery company in the early 1970s, it has successfully transformed itself into an integrated transportation and logistics service provider. A major part of FedEx's success is directly attributed to its committed use of information technology (IT). IT has not only facilitated its business processes like operations, customer service and employee training but also integrated its information network with that of its clients to provide them with seamless logistic and supply chain solutions. This case study traces the evolution of FedEx's IT strategy.

Contents:

  Page No.
Introduction 1
Background Note 3
Leveraging Information Technology 5
Using the Internet 9
IT in Human Resources 9
IT in Customer Service 11
FedEx Today 14
Exhibits -

Keywords:

Information technology, Competitive advantage, Competitive positioning, Strategic technology management, Business model innovation, Customer service, Transportation, Electronic commerce, Internet, Strategy formulation, Corporate strategy, FedEx, UPS, Federal Express, Courier company

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