Cemex: Mexico's Global Giant

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Cemex: Mexico's Global Giant case study (Case Code: BSTA065) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA065 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 16 Pages
Period : 1990 - 2003
Organization : Cemex
Pub Date : 2003
Teaching Note : Not Available
Countries : Mexico
Industry : Cement


During the 1990s, Cemex of Mexico went from being a purely domestic producer to the third largest firm in the global cement industry. It did this through a combination of internal growth and global acquisitions. Cemex has maintained a higher level of profitability than other, longer-established majors. The case examines the rationale and logic behind internationalisation in a commodity business and the selection of markets to enter. The case demonstrates how a company can use information technology pro-actively to add value and achieve differentiation in a commodity business. Another point of emphasis in the case is the crucial role played by knowledge sharing in a global corporation with operations all over the world.


  Page No.
Introduction 1
The Cement Industry 2
Background Note 3
Globalization 5
Managing Acquisitions 8
The Cemex Way 11
The Emerging Scenario 12
Exhibits -


Cemex, Strategy and leadership at Cemex, Operations management, Cement business, Ready-mix, Acquisition integration, Managing culture at Cemex, Environmental focus, Globalisation, Mexico industry, International business environment, Southdown cement, Rizal cement, Holcim, Lorenzo Zambrano

Cemex: Mexico's Global Giant - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.