McDonald's: Cantalupo's Challenge

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:


Case Code : BSTA069 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 19 Pages
Period : 2003
Organization : McDonald's
Pub Date : 2003
Teaching Note : Not Available
Countries : Global
Industry : Restaurants


Once the undisputed leader in the US fast food industry, McDonald's now faces a number of pressing problems. Its menu and service standards have fallen drastically. The company has been consistently ranked well below its prime competitors Burger King and Wendy's in various customer satisfaction surveys. The chain's sales have not grown significantly since 2000 and McDonald's has reported disappointing earnings in recent times. McDonald's reported a loss for the fourth quarter of 2002, its first ever since going public in 1965. This case study traces the events that have led to McDonald's current position and how the new Chairman and CEO James Cantalupo is planning to revive the company.


  Page No.
Introduction 1
Background Note 2
McDonald's Woes 4
Cantalupo's Revival Plan 9
Future Outlook 11
Exhibits -


McDonald's, Restaurant industry, Fast food industry, Competitions, Competitive advantage, Strategy formulation, Services, Franchising, James Cantalupo, Marketing strategy, Competitive positioning, Pizzas, Pizza Hut

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